![]() ![]() Some of you, no doubt, are selling in the literal sense- convincing existing customers and fresh prospects to buy casualty insurance or consulting services or homemade pies at a farmers’ market. It might be an idea, it might be yourself, it might be a product, but you spend more of your time selling than you think. ![]() Most of what we think we understand about selling is constructed atop a foundation of assumptions that has crumbled. That’s because selling in all its dimensions-whether pushing Buicks on a car lot or pitching ideas in a meeting-has changed more in the last ten years than it did over the previous hundred. But it is unlike any book about sales you have read (or ignored) before. ![]() It’s about how to move people with passion and authenticity. ![]() That’s the conclusion Daniel Pink draws in his book To Sell Is Human: The Surprising Truth About Moving Others, a thought-provoking book on “sales” that debunks some of the assumptions behind what we traditionally understand about sales. No matter what you do for a living, you’re in sales. “The only thing you got in this world is what you can sell.Īnd the funny thing is, you’re a salesman, and you don’t know that.” ![]()
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May 2023
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